Smooth, powerful rotation, even under extreme pressure and heavy loads
The Beastmaster 14000 is Shimano’s entry level mid to long range reel aimed at novice anglers wanting to take their carp or surf fishing to the next level, or those on a slimmer budget.
The Ultegra XTE Spod is a purpose designed spod reel that offers a fantastic combination of value and performance.
Shimano SLX DC 151 Left Handed Bait Casting Reel is designed for effortless casting – in any condition.
Shimano SLX Bait Casting Rods offer tournament-level performance at a price that all anglers can afford.
The Baitrunner Ci4+ XTB-LC is claimed by many to be Shimano’s ultimate Baitrunner reel
The Baitrunners are back and they are fully stocked with the best Shimano technologies.
The Purist BX1 Barbel rod range combines remarkable value with understated, classic cosmetics and class-leading actions.
Capable of taming the hardest fighting barbel in the most testing conditions
Based on Shimano's best selling reel, these are set to redefine the mid price range reel market
The perfect mix of modern design and the best technical features available