Offering Daiwa's fantastic technology in an incredibly well priced reel
Perfect balance with an incredibly responsive tips for light super-finesse drop shot fishing.
Designed for street fishing, but ideal anytime you need an ultralight rod for small hard and soft lures
Whatever style of saltwater fishing you like, the IMAX SW Spin series has a modern spinning rod to fit your needs.
URBN II rods are designed for anglers who love to chase predators in urban environment.
Berkley’s URBN series consists of great rods for the mobile angler who wants to reach the most difficult angles.
Continuing the top-selling line-up, the Ceymar HD offers crossover performance for both fresh and saltwater anglers.
Wicked lightweight, foldable net, ideal for roving or traveling light whilst lure fishing
The perfect mix of modern design and the best technical features available
Super lightweight, compact lure rod. Ideal for casting the smallest of lures for smaller target predator species.
Get your light weight lure fishing technique down to a tee with the beautiful Prism X Casting Rod
Hit the casting sweet spot with this highly-capable, medium-weighted casting model Prism X rod.
Launch those heavier shads with power and accuracy with a great addition to the Prism X casting rod range.
Shimano SLX Bait Casting Rods offer tournament-level performance at a price that all anglers can afford.
Rods made for medium lures, perfectly balanced for the optimal feel with fast yet forgiving actions to play fish safely without hook pulls or line breaks
The ultimate rod design for finesse jigging for perch and zander.
Fast and powerful, the Finesse T&C (Texas & Carolina) are ideal for a wide range of predator fishing with both hard and soft lures.
The Shimano Sedona 4000 FJ front drag reel gives long lasting smoothness, strength, lightness and power making it ideal for light inshore applications.
Quite simply the Ninja reels are staggeringly good. Their highly noticeable look is of course backed up with an array of features and typical Daiwa performance.
Wychwood's Agitator S1 300 Baitcasting Reels offer you top quality engineering and build quality at a realistically affordable price point.
The Abu Garcia Max X Black Ops Spinning Combos are light, modern, strong and reliable spinning combos for predator fishing.
Balance is key when jigging or pelagic fishing with soft lures and you will instinctively know that these rods feel ‘just right’.